The future of live music: Will technology fill the crowd or steal the show?

With AI, VR, and AR pushing the boundaries of entertainment, live music faces a crucial challenge. Can innovation support rather than diminish the human connection that makes gigs, tours, and festivals memorable? AI-generated performances, holographic artists, and virtual sets are gaining traction, raising questions about the future role of physical venues and festivals. Will immersive tech draw larger crowds to real-world events or shift attention to digital alternatives? Beyond the hype, do fans still crave the energy of a live set or is convenience taking over?
This session challenges the idea of tech as a disruptor and explores its potential to support and enrich live music. We’ll hear how promoters, agents, tour managers, and venue operators adapt, using tools, not trends, to keep real performance at the heart of it all.

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Moderator: Mandy Salem-Aubry